The success of a Vice President of Marketing is dependent on their ability to effectively manage teams, develop and execute effective marketing strategies, and drive revenue growth for the organization.

Duties:

• Overseeing an organization’s overall marketing strategy and ensuring that it aligns with the organization’s goals and values.
• Work closely with senior leadership to develop marketing plans that support business objectives and drive revenue growth.
• Manage and coach marketing teams, including product marketing, demand generation, content marketing, and digital marketing professionals.
• Monitor and analyze marketing metrics to identify areas for improvement and make data-driven decisions. 
• Collaborate with others, such as sales and product development, to ensure that marketing efforts are aligned with broader business strategies.